Branding

Krank, created 15th April 2022

• Name of project is very important
• The name should be
  • short
  • recognizable
  • easy to write
  • communicate what kinda game
  • be similar to other names in the genre
• My current idea is to call it "Furcraft" (Fur + Craft)
  • Reasoning
    1. This is a callback to the "WarCraft" Series. (the RTS Warcraft III is a big inspiration for this project)
    2. The two parts and the name communicate the intention:
       • Fur = Furries, Scalies, peoples who like cartoon animal are target group
       • Craft = Artistic skill, or skill in an activity that requires manual dexterity; the game should revolve around creating custom RTS content
    3. Bonus: You can make the acronym FUC with "FurCraft". Now all you need is an extension to that name, like "FurCraft: Karnage".

Trademark#

• I checked the following domains on https://www.hetzner.com/whois
• The domain furcraft.com is already reserved by eNom, LLC
  • https://www.whois.com/whois/furcraft.com
  • The initial bidding offer is 3.388$ for that domain.
• There also is a Minecraft server called "FurCraft" (furcraft.eu).
• the next best domain would be furcraft.game.
  • For some reason, .game domains are super expensive (599€ / year).
• I should make some research, if "FurCraft" is a registered name yet.
  • as far as I can tell, you need a business and a credit card to register a name.
  • the trademark time till the next extension is 10 years and I think it costs about 250 $
  • also apparently a lot of paperwork
  • Looks like "FURCRAFT" is available in the United States Patent and Trademark Office: https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4805:3zo1ja.4.1
    • at the moment it is DEAD (but there still seems to be an owner: https://assignments.uspto.gov/assignments/q?db=tm&qt=sno&reel=&frame=&sno=71349853)
    • there is a useful explanation at https://brandnic.com/dead-trademark-and-how-to-claim-it/ how abandoned trademarks can be aquired
    • Apparently companies can still hold some rights on a trademark, even though it is expired.

Domains#

• Maybe furcraft.app (24,90 € per year; .app is kinda similar to .game)
• Maybe furcraft.io (71,40 € per year; .io would fit better)
• furcraft.dev (21,90 € / year)
• furcraft.fans (99,00 € / year)
• furcraft.earth (34,90 € / year)
• furcraft.land (41,65 € / year)
• furcraft.me (49,00 € / year)
• furcraft.wang (16,90 € / year) (lol)
• furcraft.world (41,65 € / year)
• furcraft.art (19,90 € / year)
• furcraft.group (24,90 € / year)
• furcraft.hair (21,90 € / year) (would make sense for plushie maker or sth)
• furcraft.team (39,00 € / year)
• furcraft.games (28,56 € / year) <-- ding ding ding
• furcraft.studio (34,51 € / year)
• furcraft.builders (41,65 € / year)